End the HELOC Marketing Struggles. Use Data To Tap Your Current Member Base

Posted by Team DataTree

May 6, 2016 at 10:19 AM

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Topics: Credit Unions

Study Reveals: Borrower Education is Key to Successful Credit Union HELOC Lending

Posted by Team DataTree

December 1, 2015 at 10:26 AM

Education is the foundation of closing more mortgage-backed loans. Over the last few years, it has been clear that mortgage loans are a tricky matter. Often, borrowers have moved away from home equity loans because they simply didn't have the equity available to them for investment. Home values fell. Borrowers didn't have the capital any longer. Those that did saw the numerous foreclosures and risks play out in front of them. Now, things have changed and have improved significantly for the better. That's why it's more important than ever for credit unions to use this opportunity of available equity to educate borrowers on the advantages HELOC can offer.

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Topics: Credit Unions

66% of Prospective HELOC Borrowers Don't Know They Can Refinance Debt with These Loans

Posted by Team DataTree

November 10, 2015 at 3:35 PM

Many credit unions are looking for opportunities to capitalize on home equity loans and home equity lines of credit. As the housing market improve and home values rise, these loans become more readily available to consumers. Nevertheless, many prospective borrowers aren't taking advantage of these low interest rate, highly lucrative lending opportunities. The reasons are numerous, but many stem from a lack of experience and knowledgeable about the loans and what they can provide to borrowers. That includes a lack of understanding of utilization for debt refinancing.

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Topics: Credit Unions, HELOC

Credit Unions See Significant Growth and Record-High Lending

Posted by Team DataTree

October 30, 2015 at 8:00 AM

Credit unions are having a successful 2015 with loan originations reaching an all-time second quarter high of $200. billion. That's good news for the country's 6,284 credit unions. The numbers themselves, provided by CreditUnions.com provide some impressive stats.

Mortgage Originations

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Topics: Credit Unions

Discover the Four Segment Dynamics Present in Today's HELOC Market

Posted by Team DataTree

October 7, 2015 at 11:00 AM

HELOC-Dynamic-Market-Segments

Customer segments for HELOC will change significantly in the new HELOC market. Credit unions aiming for sound lending and origination numbers will need to better understand four key segments and their differences. In many instances, it is in understanding these segment dynamics that will define the success of financial institutions in the home equity market of 2015, according to the Novantas HELOC survey. Consider these four segments carefully.

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Topics: Credit Unions, mortgage lending, home equity, HELOC

    
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