Robert Karraa
President
With over 20 years of experience in the property information and database industry, Robert Karraa has led the Data Tree team through continuous growth and new product innovations. Robert began his career with TRTS Data Services which was later acquired by First American. Prior to accepting his position as President of Data Tree, Robert was the Vice President of Sales and Service for First American CoreLogic. During his tenure with First American, Robert has managed all areas of the company including operations, processing, database management and sales. He also managed multiple acquisitions, customer conversion processes and the launch of international operations. Robert holds a bachelor's degree in business from California State Polytechnic University in Pomona and an MBA from the University of Phoenix. Robert is a member of the American Land Title Association and the Mortgage Bankers Association

Tony Merlo
Vice President of Sales
When joining First American Title in 1995, Tony brought a 17-year mortgage lending background in various operations and origination capacities at Mellon Bank, Core States and Meridian Bank (Wachovia). In July 2000 Tony joined First American eAppraiseIT as Senior Vice President of National Production. Shortly thereafter, he assumed the additional responsibility of Director of Operations, managing both national operations centers. He was appointed Chief Operating Officer in July 2003 and in January 2005, assumed command as President.  Tony now holds the position of Vice President of Sales for Data Tree.

Gwen Sorensen
Vice President of Client Services
Gwen Sorensen has over 20 years of experience in technology and computer related industries. As Vice President of Client Services, Gwen plays a key role in understanding customer needs and has a nationwide responsibility for Data Tree’s client service strategy. Sorensen’s experience and expertise has led her to take on the duty for directing the client relationship experience, leading outreach activities and positioning, user education and training, quality assurance, and leading the daily service and management of Data Tree’s diverse customer base. She joined First American Data Tree in 1993 and has held a variety of roles within the company, including Title Account Management, Marketing, and Product Management. Prior to joining Data Tree in 1993, Gwen held sales and marketing management positions at Talaris Systems and Handyman Inc.

Amanda Price
Vice President of Marketing and Product Management
Amanda Price has over 10 years of experience in the property information and database industry. She began her career within First American Real Estate Solutions (now Core Logic) where she worked in a variety of capacities including Service, Account Management, Sales, and Sales Management. Amanda has spent the past 5 years working with First American Data Tree, also in a variety of roles including Sales, Operational Planning, and Vendor Management. She currently holds the position of Vice President of Marketing and Product Management in which Amanda is responsible for managing the entire product life cycle from strategic planning to tactical execution. She leads and directs product launches, product positioning, market research, project requirements, and communications.

Adam Castillo
Vice President of Operations
With more than 25 years of experience within the First American family of companies, Adam has had broad experience in many different leadership functions including branch operations, regional operations, international management, sales, product solutions and database development. As Vice President of Operations, Adam is responsible for the creation of value-added data for inclusion into Data Tree’s real estate information databases and leads the geographic expansion efforts of the company’s data services. Adam majored in business management from the University of Phoenix.

Fran Stevens
Vice President of International Operations
Fran Stevens began her career with First American 19 years ago, and has served in Information Technology and Project Management related positions. Ms. Stevens started with Data Tree in 2004, and currently holds the position of Vice President of Global Operations, managing off-shore operations for Data Tree from document delivery to the acquisition of images and the maintenance of databases. Fran and her team coordinate all off-shore activities and operations performed at First American (India). Ms. Steven’s activities also include uninsured property report operations and data acquisitions. Fran holds a bachelors degree in Business Management from Pepperdine University, and an MBA from Loyola Marymount University, where she specialized in International Business and Management Information Systems.

Mark Werner
Vice President/Division Information Officer
With over 25 years of product development experience, Mark Werner possesses broad engineering and software development experience in the areas of enterprise systems, distributed object systems, scalable architectures, and relational databases. Since joining Data Tree in 1999, Mark has directed the development of the world's largest property image database consisting of over 4 billion images and delivering more than 2 million images per day to end users. Prior to joining Data Tree, he worked for Control Systems Analysis specializing in the development and analysis of complex control systems. Mark holds several software patents in the data analysis and data acquisition field. He earned a B.S. in Electrical Engineering and Computer Science from Northeastern University.